Coach Emma Coates Leaves England Under-23s Role to Become Head Coach at National Women's Soccer League's Bay FC
Embarking on a fresh professional challenge, Emma Coates has stepped down from the England Women’s Under-23 national team to take over as head coach for NWSL franchise Bay FC.
Transition Stateside
Coates succeeds Albertin Montoya, who led the San Jose-based club during its inaugural two seasons in the top-flight American league. Montoya announced in September his intention to resign at the conclusion of the 2025 campaign, a season which saw Bay FC finish second-bottom in the league standings.
“I have thoroughly enjoyed my time with the FA,” remarked Coates. “It has been instrumental in my development both in my career and as an individual. This feels like the right moment to challenge myself in a fresh challenge.”
Proven Developer
In her time at the helm in 2023, Coates oversaw the England U23s through matches including a 1-0 victory over Norway in the continental competition and a high-scoring loss to the United States. Accompanying her to America is her former Lionesses staff member, Gemma Davies, a former Aston Villa manager in the WSL.
Bay FC's CEO, a former FA women’s technical director, spoke highly of Coates's qualifications: “Coates is an excellent coach, but she also has a proven track record of developing players to succeed on the biggest stages.”
“Her leadership qualities are exceptional of people and culture and has the football vision we were looking for,” added Cossington.
The Task Ahead
Bay FC experienced a mixed start to its NWSL existence, securing a playoff spot and suffering a postseason defeat in its debut season before facing difficulties to a 13th-place finish in 2025.
The Football Association's new technical lead, Gavin Step, offered thanks to the departing duo: “Our gratitude goes to Emma and Gemma for their time with us and wish them all the best with their new challenge. They have played a crucial part in fortifying the pipeline between the WU23s and the senior squad.”
“Together, they have directly impacted the development of many young players who have progressed into senior Lionesses,” Step concluded.
Pathway Success
After succeeding Mo Marley in 2023, Coates has overseen the promotion of several players to the England senior side, including midfielder Lucia Kendall—who netted her debut Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.
Discussions for new U23 coaching staff is now underway, to continue the progress of the WU23 program in the seasons ahead.
